Built in Wanaka.
Built for Wanaka.
A geo-targeting agency that operates where the decisions actually get made, in the cities your visitors fly from, not the street they walk down.
INFLUX. started with
a simple observation.
Wanaka gets 1.5 million visitor days a year. The businesses in town depend on those visitors. But the visitors who fill the restaurants, book the accommodation, and shop the stores, most of them had already made their decisions before they arrived.
They chose based on what they had seen in Sydney or Melbourne. What came up on Google. What their friend sent them. Not what was closest to the lake.
Most Wanaka businesses had no presence in that window. No ads in feeder cities. No content reaching people during the planning stage. If they had marketing at all, it ran locally, reaching people who were already committed to visiting, already here, already spending. Not the audience that was still choosing.
INFLUX. does three things: geo-targeted advertising that reaches visitors before they arrive, websites that convert them when they do, and real estate video for Wānaka agents. All three, properly.
That was the gap. INFLUX. was built to fill it.
imagery
Oscar Searle.
Oscar runs Creative Wave, a commercial production agency working with action sports and outdoor brands across New Zealand. INFLUX. gives Wanaka's local businesses access to that same production quality, combined with geo-targeting strategy built specifically for destination tourism markets.
He is 15 and studying at Mount Aspiring College.
A targeting problem
no one was solving.
That is not a Google problem or a social media problem. It is a targeting problem. And it is exactly what INFLUX. solves.
Most Wanaka businesses are advertising to people who have already chosen. We reach the ones who are still deciding.
Local, based here, not imported
We live in Wanaka. We know the seasons, the feeder cities, and how visitor behaviour shifts between February summer traffic and July ski season.
Specialist, geo-targeting, not general social
We are not a social media management agency. Different product, different outcome. We target people who are planning a Wanaka trip, not people who already know you exist.
Focused, small roster, full attention
We do not take on 200 clients. We work with a small number of Wanaka businesses at a time, so every client gets real attention, not automated reports and a shared account manager.
