Reach Them
Before They
Arrive.
Your future customers are planning their Wānaka trip right now. We run the ads that put your business in front of them, and build the websites that convert them when they arrive.
Reaching visitors planning their trip from
Most visitors decide
before they land.
1.5 million visitors come through Wānaka every year. Most of them decided where to eat, stay, and spend before they arrived.
They chose based on what they had already seen in their feed, in their search results, in the ads that reached them at home. Not what they walked past when they got here.
The businesses that win are the ones that showed up during the planning window. Before the booking. Before the flight. Before the drive from Queenstown Airport. That is where INFLUX. operates.
If your marketing only runs in Wānaka, you are already too late. The decision was made in Sydney six weeks ago.
— or a local business moment
Three steps.
One result.
We find where your visitors come from
We research your feeder markets, Sydney, Melbourne, Auckland, and build audience profiles around real travel intent and behaviour.
We build campaigns that reach them there
Geo-targeted ads that land in their feed during the planning window. Two to eight weeks before they arrive, when decisions are still being made.
They arrive already knowing your name
By the time they land in Wānaka, your business is familiar. The decision is made before the plane touches down.
Built for the businesses
foot traffic forgets.
If visitors only find you after they arrive, you are marketing to the wrong window.
Restaurants & cafes
Set back from the lake. Not on the walk-past strip. The ones visitors have to specifically choose before they arrive.
Accommodation
Not on the Booking.com front page. Independently owned. Needs direct bookings, not just OTA overflow.
Experiences & activities
Visitors book these before they land. If you are not in their feed during the planning window, you are not in their itinerary.
Breweries & taprooms
Destination visits. People drive specifically to come to you. They need to know you exist before they arrive in Wānaka.
Boutique retail
Visitor-dependent, independently owned. The kind of shop people go out of their way for when they have already heard of it.
Day spas & wellness
Booked in advance. Premium price point. The visitors who spend the most plan the most, and they are choosing while still at home.
If more than half your revenue comes from visitors and you are independently owned, you almost certainly do.
Not social media management. Not boosted posts. Not an Auckland agency advising on a town they have never visited. Geo-targeted feeder market advertising is a specific product with a specific mechanism, reaching people in the cities they fly from, during the weeks they are still deciding. Most NZ agencies do not offer it.
The ads. The website.
The video.
Geo-targeted advertising for tourism and local businesses, custom websites for Wānaka operators, and real estate video for agents. All three, done properly.
Geo-targeted advertising
Feeder-market campaigns reaching visitors in Sydney, Melbourne, and Auckland during the planning window, plus local lead-gen for service businesses and trades. Real creative, monthly reports.
Custom website design
Built to convert the visitors your campaigns send. Photography included. Not a template. You own everything and can update your own content after launch.
Real estate video
Listing films, social reels, and agency brand content for Wānaka real estate. High production, fast turnaround. Delivered within 5 working days.
Based in Wānaka.
Not Auckland.
Local, we live here
Most digital agencies talk about local marketing from a city office. We know the town, the seasons, and which feeder cities send which visitors.
Specialist, we know the calendar
February traffic behaves differently to July skiers. The planning window for winter starts in March. We build campaigns that match the actual Wānaka visitor cycle.
Focused, small roster, full focus
We work with a small number of businesses at a time. That is intentional. You get focus, not a shared inbox with 200 other clients.
